Change in Leadership Audi China: Why a New CEO Alone Isn't Enough
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For the first time, a Chinese national is leading Audi China: Jeff Zhang, who most recently worked at Chery, is tasked with turning the company around. But sales and profits are falling, and electric cars aren't selling well.
Audi is counting on a former manager from its competitor Chery to turn around its business in China. Jeff Zhang will take over as president of Audi China on November 1, the automaker announced a few days ago.
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