Change in Leadership
Audi China: Why a New CEO Alone Isn't Enough

From Henrik Bork | Translated by AI 5 min Reading Time

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For the first time, a Chinese national is leading Audi China: Jeff Zhang, who most recently worked at Chery, is tasked with turning the company around. But sales and profits are falling, and electric cars aren't selling well.

Audi is seeing a rapid decline in sales in China. A new leadership duo is set to turn things around.(Image: Audi AG)
Audi is seeing a rapid decline in sales in China. A new leadership duo is set to turn things around.
(Image: Audi AG)

Audi is counting on a former manager from its competitor Chery to turn around its business in China. Jeff Zhang will take over as president of Audi China on November 1, the automaker announced a few days ago.