Mobile-Menu

"Hidden Champions" Interview Series "I Don't Discuss Machine Prices with Chinese Customers at All."

The interview was conducted by Melanie Krauß | Translated by AI 6 min Reading Time

Related Vendor

SIMTOS (Seoul International Machine Tool Show)

In an interview, Dr. Volker Nilles reveals how Arburg is winning the price war by focusing on unit costs and why, despite global crises, he remains firmly committed to Germany as a business location.

Dr. Volker Nilles is CEO of Arburg GmbH + Co KG. In this role, he leads the six-member executive team and, since the beginning of the year, has been responsible for steering the course of the manufacturer of injection molding machines and digital systems for plastics processing. The family-owned company, based in Loßburg, employs approximately 3,400 people worldwide and has a history spanning more than 100 years.(Image: Arburg GmbH + Co. KG)
Dr. Volker Nilles is CEO of Arburg GmbH + Co KG. In this role, he leads the six-member executive team and, since the beginning of the year, has been responsible for steering the course of the manufacturer of injection molding machines and digital systems for plastics processing. The family-owned company, based in Loßburg, employs approximately 3,400 people worldwide and has a history spanning more than 100 years.
(Image: Arburg GmbH + Co. KG)

AAI all-about-industries: Dr. Nilles, what, in your personal view, defines a “hidden champion”—and is this label even appropriate for Arburg?

Related content