Jungheinrich Opens Direct Sales Office in South Korea

Expansion Jungheinrich Expands Direct Sales to South Korea

2026-11-04 From Dipl.-Betriebswirt (FH) Bernd Maienschein | Translated by AI 1 min Reading Time

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SIMTOS (Seoul International Machine Tool Show)

A new direct sales company and the established partner network now offer Jungheinrich customers in South Korea direct access to the forklift manufacturer’s product portfolio.

Nadine Despineux, Chief Sales Officer (third from the left), at the official opening of Jungheinrich's new direct sales subsidiary in South Korea.(Image: MUV) — Nadine Despineux, Chief Sales Officer (third from the left), at the official opening of Jungheinrich's new direct sales subsidiary in South Korea.
(Image: MUV)

Last week, the Hamburg-based (Germany) intralogistics giant Jungheinrich opened a new direct sales subsidiary near Seoul, marking its first direct presence in the South Korean market. The founding of Jungheinrich Korea is in line with the company’s rigorous “Strategy 2030+,” which identifies the Asia-Pacific region as the focus of its global expansion. However, the North German company’s involvement in the Far East is nothing new: Jungheinrich has been active in South Korea through a dealer network for over 20 years. With this new direct sales operation, the company is strengthening these proven local partnerships and, according to its own statements, offering its customers more direct access to its comprehensive portfolio of products, services, and intralogistics solutions. Jungheinrich Korea marks a concrete step forward in the “Strategy 2030+.”

In the Global Expansion strategic area, we aim to position Jungheinrich even more globally and, in particular, to grow outside of Europe.

Nadine Despineux, Jungheinrich Executive Board Member for Sales

According to Chief Sales Officer Despineux, the Asia-Pacific region is one of the key focus areas for Jungheinrich’s planned expansion. Korea is described as a “significant next step” in this regard.

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According to reports, the new sales unit primarily serves customers in the logistics and industrial sectors. The growth of e-commerce, the increasing shortage of skilled workers, and rising safety requirements are driving up the demand for sustainable, electrified, and automated intralogistics solutions. By combining direct sales with an established partner network, Jungheinrich will be able to meet a broader range of customer needs in the future. In addition to the premium solutions offered by the Jungheinrich brand, “AntOn by Jungheinrich” provides customers with a cost-effective and reliable alternative.

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