Porsche Plans an Electric 718 and a New Internal-Combustion-Engine SUV Starting in 2028

Brand Outlook Porsche's New Strategy Focuses on More Luxury

2026-10-08 Updated on 2026-10-08 From Holger Holzer/SP-X | Translated by AI 2 min Reading Time

Porsche aims to become more exclusive and boost its profit margins. Two electric sports cars and a gasoline-powered SUV are expected to help achieve this.

Porsche CEO Leiters has shared new information about the company's model plans.(Image: Porsche) — Porsche CEO Leiters has shared new information about the company's model plans.
(Image: Porsche)

Porsche has finalized its model plans for the coming years. The focus will be on new sports cars and additional SUVs, while the lineup as a whole is to be streamlined, with 20 percent of model variants to be discontinued in the future. In addition, the Stuttgart-based company plans to focus more heavily on particularly high-priced and high-margin vehicles, as Porsche CEO Michael Leiters explained to investors.

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