Exclusive Vehicles BMW Launches Alpina As A Brand—New Logo

From Thomas Günnel Thomas Günnel | Translated by AI 1 min Reading Time

BMW has integrated the former tuner Alpina into its brand world. Individual cars are to follow—and there is a new logo.

Alpina has been an independent brand since January. In the picture: the BMW Alpina Roadstar V8 from 2002.(Image: BMW)
Alpina has been an independent brand since January. In the picture: the BMW Alpina Roadstar V8 from 2002.
(Image: BMW)

BMW Alpina has been an independent brand within the BMW Group since January. The brand—formerly BMW's in-house tuner—is intended to convey "the unique balance of maximum performance and maximum driving comfort combined with the typical driving experience", according to BMW. Exclusively for Alpina, customers will be able to refine their vehicles and enhance them with unmistakable details.

BMW intends to build the cars "in selected BMW Group plants". These have been equipped accordingly to cover the customization options.

Familiar elements in the new Alpina logo: single throttle system and crankshaft.(Image: BMW)
Familiar elements in the new Alpina logo: single throttle system and crankshaft.
(Image: BMW)

Alpina has been tuning BMWs since the 1960s and was active in motorsport for the car manufacturer. From 1978 onwards, Alpina itself produced cars based on BMW vehicles. From 1983, the company based in Buchloe in the Ostallgäu (Germany) district was registered as an official car manufacturer with the Federal Motor Transport Authority in Flensburg, Germany.

Following the transfer of the brand rights from Alpina Burkard Bovensiepen GmbH & Co. KG, Burkard Bovensiepen is a wine trading company and after-sales supplier for the automotive industry. Among other things, the company ensures the repair and supply of spare parts for Alpina models built until the end of 2025.

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