:quality(80)/p7i.vogel.de/wcms/18/47/1847f131e3afda201d1dbb98ad0ecb04/0132826776v1.jpeg "Image 1: Difender armored steels from Dillinger stand out with top scores in ballistic testing and cold bending. Defense companies therefore readily choose them. They can be found, for example, in the armored vehicles Fuchs and GTK Boxer of the German Armed Forces. (Image: Dillinger)")
:quality(80)/p7i.vogel.de/wcms/1e/7d/1e7d651782e0e97b3efc25abf2b52350/img-3485v1.jpeg "The Siemens Energy employees attach balancing weights at the precisely calculated and adjusted angular position to achieve the best possible result. (Source: Schenck Rotec)")
:quality(80)/p7i.vogel.de/wcms/a4/4c/a44ce96743685179c9e0fc31f35b1686/0132816576v1.jpeg "Laser Dicing: From the recoil force of the laser pulse upon impact on the semiconductor, a reproducible process signal can be derived in real time, enabling automated control of wafer dicing. (Image:Ciba University / CC BY-SA 4.0 / sciencedirect.com)")
:quality(80)/p7i.vogel.de/wcms/fe/c1/fec12ad4ec9ef66b02eb90f93c9b39f8/0113143253v1.jpeg "In our China Market Insider, we regularly provide you with relevant information directly from China. (Image:© Eisenhans - stock.adobe.com)")
:quality(80)/p7i.vogel.de/wcms/e5/59/e5590f11cef563bf9ae1872bdc4e0fea/0132468153v1.jpeg "Matthias Wolfer is Product Manager Controller at Pilz. (Image: Pilz)")
:quality(80)/p7i.vogel.de/wcms/02/52/0252e5484816b31ca0bc0372bc62a19e/2-fi-pp-thermoprocess-technology-766561828v1.jpeg "Energy-intensive thermal processes require precise temperature control: Smart power controllers ensure the necessary energy efficiency and grid compatibility. (Source: Jumo)")
:quality(80)/p7i.vogel.de/wcms/20/d6/20d67956343287c2365a5eca2eb0a8b7/aufmacher-bihl-2bwiedemann-diagnoserepeater-20--20kopiev1.jpeg "With the ASi-5/ASi-3 diagnostic repeater, the cable length of an ASi network can be significantly extended. (Source: Bihl+Wiedemann)")
:quality(80)/p7i.vogel.de/wcms/f8/f1/f8f1c458e77657803454f0a7c7b45ec9/0131615052v1.jpeg "The R-C2 automation from Gressel enables fully automatic complete machining of components with dimensions up to 217 millimeters x 217 millimeters x 217 millimeters. (Image:Spinner automation)")
:quality(80)/p7i.vogel.de/wcms/b4/f2/b4f2c272247f79c5e87334a6839f20cb/0132549860v1.jpeg "Morefire analysis: Many mechanical engineering websites focus on technical specs instead of customer benefits. Translating features into clear benefits increases visibility, inquiries, and competitiveness. (Image: ©peopleimages.com - stock.adobe.com)")
:quality(80)/p7i.vogel.de/wcms/b4/9a/b49aaad0500e06e253f7d75ecb77338a/adobestock-4840668--dani-kreienb-hl-stock-adobe-comv1.jpeg "Metal processing in 2026 will be more digital, automated, and data-driven – but not automatically easier. (Image:© Dani Kreienbühl - stock.adobe.com)")
:quality(80)/p7i.vogel.de/wcms/1a/59/1a59392a5924d433a9bf21e34ecad8ce/ed2456-ferry-boat-123059v1.jpeg "New project brings hydrogen to passenger ships. (Source: Meyer Werft)")
:quality(80)/p7i.vogel.de/wcms/dc/0b/dc0bb45fae3c250a7e75c1d9a1f5e041/thyssenkrupp-profile-aus-zm-beschichteten-bandstahlv1.jpeg "With ZM Ecoprotect Solar, thyssenkrupp Steel offers a variant developed for PV mounting systems. The coating is applied to the steel strip before forming, allowing profiles to be produced without the disadvantages of subsequent batch galvanizing. (Source: Thyssenkrupp Steel)")
:quality(80)/p7i.vogel.de/wcms/01/6a/016a20552c41084d80300e5eb073d192/0132817472v1.jpeg "The Chinese government plans to ban the so-called \"Automated Driving System Marker Lamps\" on new vehicles. They are distracting and can, among other things, dazzle other drivers. (Image:created with AI)")
:quality(80)/p7i.vogel.de/wcms/e4/ed/e4ed2843e0cfab50eb97a6d51601fc8f/org-blobs-user-response-file-output-a0911f41-dcc8-463c-a199-cab8094308fe-file-1786616125332-jpgv1.jpeg "In a survey by Capgemini, two-thirds of respondents from car manufacturers stated that they had already significantly accelerated their concept phases using AI. (Image:KI-generiert)")
:quality(80)/p7i.vogel.de/wcms/05/3a/053adcaaed4cfcb63fc47e6a484a7c22/porsche-911-reimagined-by-singer---classic--classic-turbo-02v1.jpeg "Louis Vuitton has given two Porsche 911 conversions by Singer a more luxurious touch. (Source: Singer)")
:quality(80)/p7i.vogel.de/wcms/18/26/18267dfa557eb442ee4450f505f82537/0132817699v1.jpeg "In Europe, Honda is significantly reducing its EV lineup in multiple ways: the Super-N is now the only electric vehicle, competing in the kei car class and, for the time being, only in the UK. (Image:Honda)")
:quality(80)/p7i.vogel.de/wcms/28/20/28204a4592a69a8682bfbf9a8f7e1dc2/0132846993v1.jpeg "The health status of a lithium-ion battery changes with increasing aging. AI models can utilize characteristic changes in the charge and voltage curves to estimate the state of health. (Image:freely licensed)")
:quality(80)/p7i.vogel.de/wcms/90/dc/90dc332e30a3e4bd3ff77646ed0633b7/0132833369v1.jpeg "Through a compromised repository of the widely used open-source tool LiteLLM, attackers were able to capture several terabytes of data and login credentials. Security company CloudSEK concludes, after analyzing the data, that the attack conducted in March of this year affected more than 2,000 companies, including major players like Microsoft, Nvidia, AWS, and Deutsche Bahn. (Image:freely licensed)")
:quality(80)/p7i.vogel.de/wcms/93/40/9340a3a1088dd79fce6bda5c73b7dd2f/0132818390v1.jpeg "Already in 1980, Intel exited the production of DRAM chips, and in 2022, the Optane series, manufactured using the 3D XPoint process, marked the company's last commercial venture in the field of memory technologies. However, in light of the memory crisis and the growing demand for fast memory chips, Intel CEO Lip-Bu Tan now appears to be considering a possible return to the memory business. (Image: Intel)")
:quality(80)/p7i.vogel.de/wcms/b5/2a/b52a740bb2b6e48b2e530a9bb03fcd3b/0132819357v1.jpeg "Industrial high-speed communication: The CAN XL transceiver TCAN6062 transfers more data at higher speeds, making it suitable for applications such as humanoid robots, industrial robots, and HMI systems. (Image:Texas Instruments)")
B2B in Mechanical Engineering Why Mechanical Engineers Need to Explain Better to Sell More
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:fill(fff,0)/p7i.vogel.de/companies/69/de/69de1b7403b0d/simtos-logo.jpeg "simtos-logo (SIMTOS)"){kind=logo}
Many mechanical engineers make the mistake of explaining their products through technical specifications. A Morefire analysis shows why clear, user-oriented messages are crucial.
(Image: © peopleimages.com - stock.adobe.com)
Robin Heintze is the managing director of the online marketing agency Morefire
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:quality(80)/p7i.vogel.de/wcms/08/9a/089af35b35ed2f37c36b749afdd06ee2/0131669649v1.jpeg "Measurability instead of gut feeling: This is how LinkedIn can be used as a strategic sales lever in mechanical engineering, explains Simone Brett-Murati. (Image: ©prima91 - stock.adobe.com)")
:quality(80)/p7i.vogel.de/wcms/7a/1a/7a1a6035f21cbb53d373d759944a680e/bild-01-co-improve-agile-produktentwicklung-systemkomplexit-c3-a4t-governance-compliance-finalv1.png "The agile framework - extended for product development in the regulatory environment. (Source: CO-Improve)")