Exclusive Vehicles BMW Launches Alpina as an Independent Brand

By Thomas Günnel | Translated by AI 1 min Reading Time

BMW has integrated the former tuner Alpina into its brand world. Individual cars are set to follow.

Alpina has been an independent brand since January. Pictured: the BMW Alpina Roadstar V8 from 2002.(Image: BMW)
Alpina has been an independent brand since January. Pictured: the BMW Alpina Roadstar V8 from 2002.
(Image: BMW)

BMW Alpina has been an independent brand within the BMW Group since January. The brand— previously BMW's in-house tuner—is intended to "convey the unique balance of maximum performance and supreme driving comfort combined with the typical driving experience," BMW announces. Exclusively for Alpina, customers will be able to refine the vehicles and enhance them with distinctive details.

The new wordmark BMW Alpina.(Image: Max Bublak)
The new wordmark BMW Alpina.
(Image: Max Bublak)

Alpina has been tuning BMWs since the 1960s and was active in motorsport for the automaker. Starting in 1978, Alpina began producing its own cars based on BMW vehicles. From 1983, the company, headquartered in Buchloe in the Ostallgäu district, was officially registered as an automobile manufacturer with the Federal Motor Transport Authority in Flensburg, Germany.

After transferring the trademark rights from Alpina Burkard Bovensiepen GmbH & Co. KG, Burkard Bovensiepen is now a wine trading company and after-sales supplier for the automotive industry. The company ensures, among other things, the repair and spare parts supply for Alpina models built until the end of 2025.

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