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“Made with Europe”: Toyota’s Demands for EU Automotive Policy

From Daniel Killy/SP-X | Translated by AI 5 min Reading Time

Toyota proposes “Made with Europe” in Brussels: The United Kingdom, Turkey, and Japan should be included in the European value chain. The company is also calling for more flexible CO₂ regulations.

“We are a European manufacturer”: Yoshihiro Nakata, CEO of Toyota Motor Europe, at the corporate briefing in Brussels.(Image: Toyota)
“We are a European manufacturer”: Yoshihiro Nakata, CEO of Toyota Motor Europe, at the corporate briefing in Brussels.
(Image: Toyota)

Revolutions sometimes begin with two letters. Toyota wants to change “Made in Europe” to “Made with Europe” in the future. The company announced this at its European headquarters in Brussels. At first glance, this sounds like the kind of semantic nitpicking for which, just a few kilometers away at the EU, one would likely need a 187-page impact assessment. In fact, it’s a clear declaration of war.