Local Content “Made with Europe”: Toyota’s Demands for EU Automotive Policy
Toyota proposes “Made with Europe” in Brussels: The United Kingdom, Turkey, and Japan should be included in the European value chain. The company is also calling for more flexible CO₂ regulations.
Revolutions sometimes begin with two letters. Toyota wants to change “Made in Europe” to “Made with Europe” in the future. The company announced this at its European headquarters in Brussels. At first glance, this sounds like the kind of semantic nitpicking for which, just a few kilometers away at the EU, one would likely need a 187-page impact assessment. In fact, it’s a clear declaration of war.
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