Urban Mobility Linktour Automotive Enters the European Market

From Stefanie Eckardt | Translated by AI 3 min Reading Time

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At the IAA Mobility 2025, the Chinese brand Linktour Automotive officially announced its entry into the European market. The company stated its goal of opening a new chapter in Europe's urban mobility. For this, they brought the L6e and L7e models to Munich, Germany.

At the IAA Mobility 2025, the Chinese brand Linktour Automotive introduced itself to a wide audience and announced its entry into the European market.(Image: Stefanie Eckardt)
At the IAA Mobility 2025, the Chinese brand Linktour Automotive introduced itself to a wide audience and announced its entry into the European market.
(Image: Stefanie Eckardt)

The Linktour L-Series was specifically designed and developed for urban drivers. To alleviate the daily challenges of city traffic, such as crowded streets, the brand's first models combine a compact design with agile handling and advanced intelligence. A futuristic design, focused on high-quality production that meets and exceeds EU standards, fulfills customer demands for style and substance. Expertly crafted according to Linktour's philosophy of seamlessly combining industrial precision and human-oriented practicality throughout the manufacturing process. Designed for real human needs, it connects people, cars, and the city, as stated by the manufacturer.

Intelligent Functions

Thanks to the brand's "Art Window," no two Linktour models will be identical. This feature "transforms the Linktour into an intelligent canvas for creative—or commercial—expressions, allowing graphics to be seamlessly exchanged in special display areas," as stated in the press release during the IAA Mobility 2025. What does this mean exactly? It not only offers the option to easily change colors to match the current mood, but also allows personal artworks or a company logo to be displayed, turning the vehicle into a mobile billboard.

The vehicles feature Smart Experience functions designed to provide comfort, modern interaction options, and high safety. A 10.25-inch touchscreen is combined with a 5-inch intelligent panel to give the driver full control. The user-friendly cockpit organizes key driving information by importance and frequency of use on a 1920x720 display with 60 Hz. Intelligent voice control enhances driving safety by enabling hands-free operation. Thanks to one-click mobile screen projection, Apple CarPlay, and Bluetooth functionality, drivers can take their digital life with them wherever they go—whether for business or personal travel.

With the all-in-one app, drivers always have maximum control over their vehicle, even when not behind the wheel. The brand's app offers comfort and convenience through mobile access to vehicle status, location, locks, and windows. Thanks to remote climate control, the vehicle can be pre-warmed during cold winter months or cooled in summer. At the same time, a charge status monitor reduces the stress of charging and gives drivers the freedom to grab a coffee, take a walk, or finish a meeting, ensuring they return to a fully charged vehicle on time.

The automaker relies on full aluminum frames in its vehicles. This significantly reduces weight, improves energy efficiency, and increases corrosion resistance. Additionally, the L series utilizes cell-to-body technology, which also enhances safety while lowering the center of gravity, resulting in optimized driving dynamics.

Fit for the City

The Linktour Alumi L6e "Urban Sprite" was designed for families looking for a second means of transportation for the city but is also suitable for young and young-at-heart city drivers. The model optimally utilizes the advantages of its compact and lightweight design, measuring 8.8 feet (L) x 4.9 feet (W) x 5.1 feet (H), making it ideal for urban traffic or exploring narrow alleys in old town districts.

The performance-oriented Linktour Alumi Elite L7e "Urban Elite" is aimed at those who want to push the limits. The electric motor delivers a peak output of 23 kW and torque of up to 110 Nm. The vehicle accelerates from 0 to 31 mph in 5.5 seconds and has a WMTC range of 112 miles. Two driving modes are standard for this version: the D mode maximizes energy efficiency, while the S mode makes city driving not only effortless but also thrilling. The chassis also features EPS+ABS+EBD+BA systems, giving the driver full control over the vehicle.

First IAA Appearance

"We believe that mobility should be more than just moving from A to B; it should be an extension of lifestyle and attitude. Linktour is not just bringing a car to market, but a platform that inspires self-realization. We are very excited to embark on this journey with European drivers and to reshape the future of urban mobility together with our partners," said Dr. William Tang, CEO of Linktour, confidently at the IAA. Linktour Automotive has initiated plans for a steady expansion of sales and service worldwide—with a strong commitment to stable growth of the global network in the future. The focus on local support ensures convenient access to spare parts, service teams, and battery maintenance. (se)

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