First electric Ferrari Luce: 40 million dollars at auction

Expensive Zero-Number First Electric Ferrari Auctioned for Tens of Millions of Dollars

2026-08-17 Source: dpa 1 min Reading Time

The very first electric Ferrari, currently the most criticized model from the sports car manufacturer, went under the hammer at an auction for 40 million dollars (around 34.5 million euros) ...

The first fully electric Ferrari is called Luce and triggered a wave of criticism. Yet, sales figures show that it still has many fans. And the very first built vehicle has now also fetched a record sum at an auction ...(Image: Ferrari) — The first fully electric Ferrari is called Luce and triggered a wave of criticism. Yet, sales figures show that it still has many fans. And the very first built vehicle has now also fetched a record sum at an auction ...
(Image: Ferrari)

The proceeds from the auction of the first Ferrari electric car, held on the sidelines of the auto show in Pebble Beach, California, will go entirely to the charitable Ferrari Foundation, it is said. The Ferrari Luce model vehicle bears the chassis number 0, making it the first production car of the series, as noted by those involved. Besides being a unique piece, the $40 million also sets a record price for a new car. The Luce, which would otherwise start at €550,000, was unveiled in May and quickly sparked intense debates. The design, in particular, was criticized for deviating significantly from the typical look of Ferrari sports cars. The backlash on the internet initially caused the stock price of the traditional Italian company to drop, but it has since risen significantly above its level before the Luce's unveiling.

Ferrari has unveiled the Luce—the first purely electric model in its portfolio. (Image:Ferrari)

Ferrari's Luce Has Long Been in the Green Sales Zone

Despite the criticism, Ferrari still sees healthy demand for the electric model among its affluent customers. According to the Financial Times, this year's sales target for the Luce of around 500 vehicles was already achieved by early July. For the Luce, Ferrari enlisted the support of former Apple design chief Jony Ive, who shaped the look of iPhones and Mac computers for years. Ive designed a mix of digital and analog controls for the interior of the electric Ferrari. While the iPhone company had spent years working on an electric car, it ultimately abandoned the project after spending billions.

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