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Function-Oriented Product Development Why the Automotive Industry Needs to Rethink Its Toolchains

A guest article by Michele Del Mondo * | Translated by AI 4 min Reading Time

In the automotive industry, it is becoming clear that those who master software and system integration will dominate the next generation of vehicles. However, traditional toolchains are not designed for such software-defined vehicles and there is no end-to-end view. The solution is therefore the Intelligent Product Lifecycle approach.

A consistent view of a function as a whole must combine information from software, sensors, hardware, safety and approvals in one system.(Image: PTC)
A consistent view of a function as a whole must combine information from software, sensors, hardware, safety and approvals in one system.
(Image: PTC)

Modular architectures, over-the-air updates, AI in the vehicle. Hardly any OEM strategy paper today can do without these terms. At the same time, current discussions surrounding the software strategy of European manufacturers show how profound the structural change is. While Porsche is publicly discussing the further development of its software strategy for e-models, technology companies such as Huawei are positioning themselves in the mobility market with integrated platform approaches such as Hima and their own brands.

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