Chinese automakers are overtaking German brands in Brazil

South America Chinese Automakers Are Overtaking German Manufacturers in Brazil

2026-09-18 By Sven Prawitz | Translated by AI 9 min Reading Time

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In Brazil and Argentina, history is repeating itself as it did in China: Chinese brands are outpacing German ones in new vehicle registrations. BYD, Chery, and Geely predominantly dominate the electric car market.

Geely has acquired a stake of just over 26 percent in Renault do Brasil. Geely models for the South American market are now also being produced at the Ayrton Senna plant in São José dos Pinhais.(Image: Renault) — Geely has acquired a stake of just over 26 percent in Renault do Brasil. Geely models for the South American market are now also being produced at the Ayrton Senna plant in São José dos Pinhais.
(Image: Renault)

Following China, momentum is now shifting against the German auto industry in South America. Brazilians and Argentines, who were once enamored with VW models, are now raving about the BYD Dolphin. Car dealers are working overtime, and customers are lining up. Registrations and imports are skyrocketing.

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