Bosch Wants to Personalize Assistance Systems

ADAS Bosch Wants to Personalize Assistance Systems

2026-06-11 From Haiko Tobias Prengel/SP-X | Translated by AI 2 min Reading Time

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Assistance systems are intended to provide support—but the interventions are not always appropriate depending on the driving style. Bosch therefore wants to personalize the systems.

Bosch wants to personalize assistance systems. These should be able to react to the driver's driving style.(Image: Bosch) — Bosch wants to personalize assistance systems. These should be able to react to the driver's driving style.
(Image: Bosch)

Encroaching lane keepers, oversensitive parking sensors and other beeping warning signals: driver assistance systems in modern cars annoy many drivers. Quite a few even switch them off as a result. The automotive industry is now working on more intelligent systems that will make significantly fewer errors in future, or at best none at all. The industry wants to avoid "negative driving experiences", it said at Bosch Connected World in Berlin, a two-day industry meeting on artificial intelligence and software.

Under the name "Hyper Personalization", Bosch Mobility is developing a new generation of safety and comfort assistance systems in which the car adapts to the driver and their individual driving profile. A lane departure warning system, for example, has to act more strictly during the day in heavy traffic than at night when the highway or country road is empty, explained Bosch project manager Holger Breuing. The scenario: in future, drivers will be able to take a bend faster and cut corners on the open road without the lane departure warning system immediately sounding the alarm.

Smart Systems Adapt to Your Driving Style

On the highway, adaptive cruise control, which monitors the traffic ahead and adjusts speeds, is to be improved by smarter systems. One driver, for example, likes to overtake in a sporty manner and feels comfortable in the left lane at higher speeds. The other prefers to drive defensively and wants to save fuel or electricity, explained Breuing. Currently, drivers still have to switch back and forth between sport, comfort or eco mode.

In the future, the car will automatically recognize how the user wants to act in the respective situation and what their preferences are. Bosch Mobility refers to this as the "AI cockpit". "Hyper Personalization" continuously collects data in the background so that the vehicle software can create correspondingly detailed user profiles.

Despite all the modern software, a car will still remain a car, emphasized Hartung, "with four wheels and a body". It is true that AI and digitalization are creating great potential for the industry in terms of new added value. But: "Software will not replace hardware."

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