BMW New Class: iX3 and i3 Begin Their Comeback in China

BMW's China Strategy BMW's Comeback in China Begins with the New Class

2026-09-02 By Henrik Bork | Translated by AI 8 min Reading Time

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BMW is unveiling two new electric cars in Chengdu, on which the company is pinning its hopes for the Chinese market. The “New Class” is intended to kick off the race to catch up with Nio, BYD, and others.

BMW has officially launched the iX3 (left) and i3 (right) models in China. The automaker has high hopes for the electric vehicles based on the "New Class" platform.(Image: BMW) — BMW has officially launched the iX3 (left) and i3 (right) models in China. The automaker has high hopes for the electric vehicles based on the "New Class" platform.
(Image: BMW)

There's a lot at stake for BMW in China right now. Sales are declining, as are profits. The Chinese competition is growing stronger. Now the Munich-based automaker has unveiled two new electric cars on which nearly all of its hopes rest.

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