Audi Splits Its Brands in China: "Four Rings" Goes to FAW, "AUDI" to SAIC

New Responsibilities Audi Is Splitting its Brands in China between FAW and SAIC

2026-09-15 By Henrik Bork | Translated by AI 7 min Reading Time

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Audi will more clearly distinguish its classic Four Rings brand from its China-specific “AUDI” brand in the future. A new development center is also intended to help the company respond more quickly to the Chinese market.

The “AUDI” brand is now developed and marketed exclusively by SAIC Audi. Audi models featuring the four rings, on the other hand, are produced by FAW Audi.

(Image: Audi AG)

Audi has begun to redistribute responsibilities for its two brands in China. The classic models with the four rings and the new “AUDI” brand, which was created specifically for the Chinese market, will be managed more separately than before, according to an exclusive report by the Chinese business magazine Caijing.

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