VW Brings Back Marianne Heiß: When It Makes Sense to Bring Back Former Employees

Executive Comeback When Companies Should Rely on Well-Known Figures

2026-09-21 A guest post by Dominik Roth | Translated by AI 5 min Reading Time

VW is bringing Marianne Heiß back to the supervisory board. But when are returning executives really the best choice? Find out when internal experience counts more than external input.

Old Faces or a Breath of Fresh Air? When companies are in crisis, the question of leadership arises. Under what conditions can returning executives secure a turnaround?(Image: © VZ_Art - stock.adobe.com) — Old Faces or a Breath of Fresh Air? When companies are in crisis, the question of leadership arises. Under what conditions can returning executives secure a turnaround?
(Image: © VZ_Art - stock.adobe.com)

In the midst of a far-reaching transformation, Volkswagen appears to be turning to a former colleague: Marianne Heiß is set to return to the supervisory board, where she previously served from 2018 to 2025.

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