Rivian: Market Launch with New Model Approaches

New Models Rivian: Market Launch with New Model Approaches

2026-06-22 From sp-x | Translated by AI 2 min Reading Time

Many associate the name Rivian with the electronics expertise of the US company that the Volkswagen Group has invested in. However, the OEM also produces electric cars— and now the R2, which is also expected to attract buyers in Europe.

Rivian is launching the electric car R2 in the USA. The model is also set to debut in Europe.(Image: Image: Rivian/Eric Anderson) — Rivian is launching the electric car R2 in the USA. The model is also set to debut in Europe.
(Image: Image: Rivian/Eric Anderson)

The American electric car manufacturer Rivian has started delivering its new mid-size SUV R2 in the USA and has also announced further details and prices for the new series. The model is expected to arrive in Europe no earlier than 2027.

With a length of around 4.70 meters (approx. 15.4 feet), the R2 is positioned significantly below the 5.10-meter-long (approx. 16.7 feet) SUV R1S, which Rivian has been offering in the USA for several years. At market launch, the top version Performance will be delivered first. It costs around 58,000 dollars (approximately 50,000 euros). The dual-motor all-wheel drive generates 489 kW (approx. 656 hp), allowing for a sprint from 0 to 100 km/h (62 mph) in less than four seconds. Rivian specifies the range at around 530 kilometers (approx. 330 miles) according to the U.S. EPA cycle. Special features include, among other things, a semi-active suspension as well as the exterior color "Launch Green."

Rivian R2: Prices Around 50,000 Dollars

By the end of 2026, the Premium trim line is expected to follow at prices starting around 54,000 dollars. At the beginning of 2027, Rivian will expand the lineup with a rear-wheel-drive Long-Range version for 48,500 dollars. In the summer of the same year, the Standard base variant is set to launch, with a price expected to be around 39,000 euros.

The interior of the R2 features a flexible space concept with a foldable 40:20:40 rear seat backrest and up to 2,550 liters (approx. 90 cu ft) of storage space. Additionally, there is a front trunk.

The US electric vehicle manufacturer Rivian is to supply self-driving vehicles to Uber. (Image:Rivian)

Software-Defined Vehicle

Technically, Rivian considers the R2 a software-defined vehicle. A 5G connection, over-the-air updates, and AI-capable electronic architecture are intended to expand its functionality throughout its lifecycle. For driver assistance systems, it is equipped with eleven cameras and five radar sensors. In the USA, an advanced semi-autonomous driving system called Autonomy+ is also offered.

The tidy cockpit of the R2 offers two displays as well as haptic controls on the steering wheel. Additionally, a voice-controlled AI assistant is expected to manage numerous vehicle functions even without an internet connection.

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