QNX returns as an independent brand: Blackberry's IoT business unit restructured

CES 2025 QNX returns as an independent brand

2025-01-07 From Sven Prawitz | Translated by AI 1 min Reading Time

The QNX brand returns. Blackberry restructures its IoT business unit and uses the name of the operating system specialist.

Blackberry reactivates the QNX brand.

(Image: Blackberry)

Blackberry's IoT business unit will once again operate under the name QNX. The software specialist is thus responding to the wishes of customers and partners, according to a statement.

The brand relaunch is accompanied by a complete redesign. Under the new claim "It all starts here", QNX presents itself with a revised logo and its own visual identity. The company will provide initial insights at CES 2025.

"BlackBerry is at a turning point," says Mattias Eriksson, President of QNX. He sees QNX well positioned for the next ten years as new software features for cars require hybrid cloud/edge computing capabilities. "The investments we have made over the past three years have put us on a clearly defined path to capitalize on these trends."

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Date: 08.12.2025

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