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Struggle for Survival in China Joint Ventures in China Fall Below 25 Percent Market Share

From Henrik Bork | Translated by AI 7 min Reading Time

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Asia Waypoint

The market share of VW, Toyota, and other joint venture brands in China has dropped to a record low. The reason: they missed the transition to e-mobility—and are now fighting for survival.

Jetta is a brand of the joint venture FAW-Volkswagen. Previously very popular, especially in the Shanghai area, the brand's sales are now significantly declining.(Image: Volkswagen AG)
Jetta is a brand of the joint venture FAW-Volkswagen. Previously very popular, especially in the Shanghai area, the brand's sales are now significantly declining.
(Image: Volkswagen AG)

The market share of foreign car manufacturers and their joint ventures in China has fallen below the 25 percent mark for the first time. In June of this year, companies such as Volkswagen, Toyota, or General Motors together accounted for 24.5 percent of passenger car sales in the People's Republic, reports the Chinese business portal Diyi Caijing.

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