Joint Venture 3.0: China Takes Charge of Product Definition

A New Era Joint Venture 3.0: China Takes Charge of Product Definition

2026-09-28 By Henrik Bork 6 min Reading Time

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Chinese partners are increasingly developing the joint ventures’ vehicles on their own. Examples such as the Freelander 8 and VW’s ID Aura T6 show that “Joint Venture 3.0” is fundamentally changing the balance of power.

Chery played a key role in designing the new “Freelander” car brand. Joint venture partner JLR provides the brand rights and protected design elements.

(Image: Chery)

The division of labor between international automakers and their Chinese partners is currently undergoing significant changes. In China, the term “Joint Venture 3.0” has recently become popular; it suggests the dawn of a new era.

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