Battery Recall CALB's "Banana Batteries" and the Lessons Learned
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Swollen batteries, delayed response, then the turnaround: The case of CALB and GAC Aion shows how quick action determines a manufacturer's reputation.
When batteries in electric cars swell until they are bent like bananas, the manufacturer faces a crisis to manage. How CALB is currently attempting this has the makings of a case study on crisis communication in China.
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