Afeela 1: Electric car from Sony and Honda hits the road

CES 2025 Afeela 1: Electric car from Sony and Honda hits the road

2025-01-17 From sp-x | Translated by AI 1 min Reading Time

Five years ago, Sony introduced its first electric car concept at CES. In the following years, more progress was presented by the Japanese. Now the official market launch has followed.

Sony Honda Mobility (SHM) revealed the prices for the Afeela 1 at CES in Las Vegas.(Image: SHM) — Sony Honda Mobility (SHM) revealed the prices for the Afeela 1 at CES in Las Vegas.
(Image: SHM)

Since 2020, it has been a tradition for Sony to use the CES technology show in Las Vegas as a stage to present the Afeela 1, an electric car developed in conjunction with Honda. This year, the official launch for the market introduction in the USA took place at the show, revealing the starting price of around 90,000 US dollars, approximately 86,500 euros. The 4.90-meter-long (approx. 16,1 ft long) electric sedan costs this much in the entry-level version "Origin." Those who desire more technology and prestige can alternatively order the Afeela 1 as "Signature" for 103,000 dollars (around 99,000 euros).

In both cases, the Afeela 1 features a dual-motor drive with a system output of 360 kW/490 hp. The 91 kWh battery is expected to provide a range of approximately 480 kilometers (approx. 298 miles). The maximum charging power is stated to be 150 kW.

Gallery

Initially, the Afeela 1 will be available in the Signature Edition, which is distinguished by features such as 21-inch wheels.(Image: SHM)

Display surfaces extend almost the entire width of the dashboard.(Image: SHM)

Externally, the Afeela 1 appears very aerodynamic, which should offer advantages in terms of its range.(Image: SHM)

Passengers in the rear seats can enjoy Sony's versatile entertainment program.(Image: SHM)

Among the special features of the Afeela 1, which is built at the American Honda plant in Ohio, is a digital cockpit that spans the entire width of the dashboard. Thanks to the large screen area, the Afeela 1 is well-equipped in terms of entertainment functions. Sony offers vehicle users access to its movie portal, and the PlayStation is also integrated. The aerodynamically styled car boasts numerous safety features and advanced driver assistance systems for Level 3 driving.

Interested buyers can now reserve an Afeela 1 online for a fee of 200 dollars. The first vehicles are expected to be delivered in mid-2026, initially only to customers living in the US state of California. At the trade show, the car brand Afeela, jointly created by Sony and Honda, announced another model in the SUV format.

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Date: 08.12.2025

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