Autonomous Driving
Hype, Reality, or Niche Opportunity for Suppliers?

By Malte Broxtermann, Timo Littke | Translated ba AI 3 min Reading Time

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Tech players are introducing advanced AI models for ADAS and AD. They integrate infotainment, user interface, and driving functions. Automotive suppliers therefore need a new anchor competency.

Startups like Wayve are developing software stacks that enable automated driving in new locations—without prior "training".(Image:   Wayve)
Startups like Wayve are developing software stacks that enable automated driving in new locations—without prior "training".
(Image: Wayve)

Following the breakthrough in generative AI, leading tech players have introduced advanced AI models for Autonomous Driving (AD) and Advanced Driver Assistance Systems (ADAS) into the market. This is revolutionary, as Vision-Language-Action Models (VLA) already integrate infotainment, user interface (UI), and driving functions into a unified approach, consolidating previously separate functional silos into a single software stack. This particularly forces automotive suppliers to question what opportunities and risks arise from this development.