Efficiency improvement in the supply chain with Logistics Reply software

Supply Chain Management Puma Relies on an AI-Powered System from Logistics Reply

2026-01-09 From Bernd Maienschein | Translated by AI 1 min Reading Time

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Logistics Reply offers software for efficient, connected digital supply chains. At the sportswear manufacturer Puma, the central orchestrator "Agent Space" now handles coordination and ensures that the respective requests are assigned to the designated agent in "GaliLEA".

The Franconian traditional company Puma aims to make its customers faster, more flexible, and more responsive with high-quality sports products. Logistics also plays a key role in this.(Image: Logistics Reply) — The Franconian traditional company Puma aims to make its customers faster, more flexible, and more responsive with high-quality sports products. Logistics also plays a key role in this.
(Image: Logistics Reply)

Top times are not only important in sports but also in logistics, where AI agents can enhance performance. In addition to the warehouse management system LEA Reply from the provider Logistics Reply, the Franconian sporting goods manufacturer Puma is now also relying on its multi-agent system "GaliLEA," which is said to make logistics processes even more efficient and autonomous. To meet its demands for speed, flexibility, and responsiveness, Puma has so far established a stable operational basis for its warehouse processes with the cloud-native business suite LEA Reply in four central distribution centers in Austria, South Africa, India, and Brazil. With "GaliLEA," the Franconians, as further stated, have now made the use of the WMS LEA Reply even more intuitive and accessible.

We are pleased to collaborate with Reply as one of our global partners in the pioneering use of AI agents for warehouse systems.

Thomas Liske, Vice President Logistics at Puma

Logistics Reply's AI-powered solution uses both written and spoken natural language to simplify working with the warehouse management system. "GaliLEA" offers specialized agents tailored to different needs: quickly answering technical questions, retrieving inventory or process information, as well as automated creation of support tickets or personalized dashboards.

The Combination Makes the Difference

As Puma's Liske notes, his company is experiencing firsthand how AI is accelerating the sports retailer's warehouse processes with "GaliLEA": from multilingual training to quick queries in natural language to the instant creation of dashboards via text or voice command. With the combination of LEA Reply and "GaliLEA," Puma can provide its customers with fast, efficient, and high-quality logistics not only today but also in the future.

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