Subaru Starts Electric Car Production

Electromobility Subaru Starts Electric Car Production

2026-03-02 From Stefanie Eckardt | Translated by AI 1 min Reading Time

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Subaru has started production of the E-Outback in Gunma, Japan. This is the first time that the Japanese car manufacturer has produced an electric vehicle for the global market.

Subaru manufactures the E-Outback at its Yajima plant, marking the first time it has produced an electric vehicle in-house.(Image: Subaru) — Subaru manufactures the E-Outback at its Yajima plant, marking the first time it has produced an electric vehicle in-house.
(Image: Subaru)

For the new model, Subaru rebuilt the production line at the Yajima plant between August last year and January this year. This means that it is now possible to produce electric, gasoline and hybrid vehicles on a single line.

Expanding Manufacturing Expertise

The new E-Outback is the third model in Subaru's electric vehicle range to be jointly developed with Toyota. The two companies have been working together since 2005 and have continuously expanded and deepened their cooperation in development, production, supply chains and electrification over the years.

Subaru sees the launch of the new model as an important advance in its manufacturing expertise. In future, the Japanese company wants to focus on greater flexibility in production in order to ensure efficient production and development, to be able to react better to market changes and to strengthen the company's competitiveness.

Three New Products for Europe

Three new models will be presented in Europe this year. In addition to the new E-Outback, which is not yet available for the German market, the revised Solterra and the E-SUV Uncharted 2026 will be introduced. These vehicles are based on the e-Subaru Global Platform and, according to the company, combine "brand-typical characteristics such as high driving stability on any surface with the advantages of electric mobility". (se)

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