Samsung Invests Another 6 Million Euros in Start-Up for HXR Displays

Holographic Displays Samsung Invests Another 6 Million Euros in Start-Up for HXR Displays

2025-07-02 From Hendrik Härter | Translated by AI 2 min Reading Time

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Samsung Ventures is investing another $6.9 million in the Belgian start-up Swave Photonics to further advance the development of holographic displays. This also involves extremely small pixel structures for three-dimensional and holographic images.

HXR displays are holographic, three-dimensional displays. They are being developed by the Belgian start-up Swave Photonics. Samsung is now investing an additional 6 million euros in the further development of this display technology.(Image: Swave Photonics) — HXR displays are holographic, three-dimensional displays. They are being developed by the Belgian start-up Swave Photonics. Samsung is now investing an additional 6 million euros in the further development of this display technology.
(Image: Swave Photonics)

Traditional flat displays are reaching their limits in terms of display quality, miniaturization, and realistic spatial experience. Holographic displays can provide better representation. In this context, spatial computing is becoming increasingly important. This refers to the integration of digital content directly into the physical space. Industry experts therefore view holographic displays as a key application for future generations of smart wearables, AI-supported smart glasses, and extended reality (XR).

Samsung Ventures is investing an additional $6.9 million (€6 million) in the development of the world's first true holographic display platform for spatial computing. The funds are being directed to the Belgian start-up Swave Photonics. Swave Photonics, a spin-off from the European research center Imec, is developing so-called holographic extended reality (HXR) displays. The technological core is based on diffractive photonics on CMOS chips, enabling, among other things, the smallest available pixel to date. This extremely small pixel structure makes it possible to generate high-quality, three-dimensional, and holographic images without the use of a traditional optical waveguide. According to the developers, this represents a significant advancement over currently common technologies.

Future Market Holographic Displays

Strategically, this additional $6.9 million investment is part of an extended funding round following the Series A round, totaling $27 million, completed in January. Alongside the leading investor, IAG Capital Partners, Samsung Ventures is particularly involved strategically, clearly highlighting the strong strategic interest of established players in the future market of holographic displays.

"This renewed investment clearly demonstrates the high expectations and growing interest in technologies that open a new era of spatial and AI computing," explains Mike Noonen, CEO of Swave. "With these additional funds, we are specifically accelerating the commercialization and further development of our holographic technology platform. Our goal is to implement key applications in the field of spatial computing in the near future."

For electronics developers and display specialists, HXR displays will offer new possibilities in designing new applications for wearables and AI-powered smart glasses in the future. The partnership with Samsung further emphasizes that this development is also commercially highly relevant for the future. (heh)

Link: Details on NanoPixel Holography by Swave Photonics (external link).

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