SUV And Pick-Up Hyundai Boulder Concept

From Holger Holzer/SP-X | Translated by AI 1 min Reading Time

Large pick-ups are the cash cows for car manufacturers in the USA. Hyundai also wants to make money in the future.

Hyundai plans a large truck for North America(Image: Hyundai)
Hyundai plans a large truck for North America
(Image: Hyundai)

Hyundai is changing its pick-up strategy in the USA and is showing what a redesigned, significantly larger model could look like with a study. The angular Boulder Concept with its ladder-frame architecture is celebrating its premiere at the Auto Show in New York. The series model is due to be launched on the market by 2030. The study itself appears as a closed SUV truck—this body variant is probably planned as a supplement to the platform truck.

The design study features an upright, classic two-part body, 37-inch off-road tires, high ground clearance and practical details such as a double-hinged tailgate with retractable rear window. In the interior, Hyundai promises robust materials and many physical switches and dials.

So far, the manufacturer is only represented in the USA with the comparatively small Santa Cruz pick-up, which is about to go out of production. The Koreans have no offering in the much larger mid-size model segment. Future competitors such as the Ford F-series or the Chevrolet Silverado have been among the bestsellers there for decades.

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