Model outlook
Ford's electric strategy

From Dirk Kunde Dirk Kunde/SP-X | Translated by AI 5 min Reading Time

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Ford is becoming an e-car brand. But this is happening more slowly than expected, which is not only due to Volkswagen.

Ford is becoming an e-car brand. But this is happening more slowly than expected.(Image: Ford)
Ford is becoming an e-car brand. But this is happening more slowly than expected.
(Image: Ford)

Sporty acceleration, quiet and relaxed driving. All e-cars offer these characteristics—regardless of the manufacturer. It is difficult for car manufacturers to differentiate themselves from the competition when it comes to electric drive systems. This is especially true when important components such as the chassis and battery in two models come from competitor Volkswagen.