Analysis China Speed is Not Just a Matter of Labor Costs

From Stefanie Eckardt | Translated by AI 2 min Reading Time

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The automotive industry from the Middle Kingdom is known for its China speed. Here, development is approximately 25 to 30 percent faster and 20 to 30 percent cheaper. According to the consulting firm Roland Berger, this has less to do with labor and energy costs but is rather the result of a consistently integrated development approach.

The "China Speed" analysis by Roland Berger shows that the speed of development has only a limited connection with labor costs.(Image: freely licensed at Pexels)
The "China Speed" analysis by Roland Berger shows that the speed of development has only a limited connection with labor costs.
(Image: freely licensed at Pexels)

Chinese industrial companies are regarded as the benchmark in terms of development speed and costs. This is not only the case when they develop or produce in China. As the "China Speed" analysis by management consultants Roland Berger shows, the efficiency of these companies is still between 50 and 80 percent when they relocate parts of their value chain to Europe.

Not a Cultural phenomenon

Contrary to widespread belief, China's cost advantage is only partially due to lower wages. The analysis by Roland Berger shows that approximately 60 percent of the cost advantage arises from design and system decisions, such as consistent standardization, reduced variety, and "fit-for-purpose" engineering, which focuses on market-relevant performance. Other drivers include competitive supplier structures and operational efficiency, rather than primarily personnel costs. "China Speed is not a cultural phenomenon, but rather the result of clear decisions regarding product design, portfolio complexity, and the supplier base. And this is precisely why part of it is also implementable in Europe," explains Oliver Knapp, Senior Partner at Roland Berger.

The production advantage of Chinese companies is not based on labor costs alone. It is also not a cultural phenomenon, but the result of clear decisions in terms of product design, portfolio complexity and the supplier base.(Image: Roland Berger)
The production advantage of Chinese companies is not based on labor costs alone. It is also not a cultural phenomenon, but the result of clear decisions in terms of product design, portfolio complexity and the supplier base.
(Image: Roland Berger)

The management consultancy emphasizes that the speed in China is the result of a consistently integrated development approach. What adjustments are being made here? Chinese manufacturers shorten development times primarily through:

  • Significantly shorter strategy and decision-making phases
  • A high proportion of virtual tests of up to 80 percent
  • Parallel development of software and hardware
  • Early, systematic integration of suppliers

A concrete case study from the automotive industry shows that a Chinese car manufacturer was able to reduce its development time by 14 months compared to the global reference value, mainly through organizational and procedural adjustments, without compromising on marketability or product maturity.

What Opportunities Does Europe Have?

The analysis shows that China Speed is also possible in Europe—but only in a "stripped-down version." European companies still have key strengths: deep customer knowledge, regulatory expertise, strong brands, and a high reputation for quality. However, these strengths are losing effectiveness if cost gaps and development times are not significantly reduced or shortened. European companies can selectively adopt elements of the Chinese production methods and adapt them to their own systems. This would be a sort of "China Speed-Light" version. (se)

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