China
New BYD strategy: "Electric cars cheaper than combustion engines"

From Henrik Bork | Translated by AI 4 min Reading Time

Related Vendor

Not only is the electricity price for electric cars and hybrids in China cheaper than gasoline for internal combustion engines, but the selling prices of BYD's electric cars are now below those of gasoline cars.

BYD has further reduced the prices of 100 of its electric cars and hybrids.(Image: BYD)
BYD has further reduced the prices of 100 of its electric cars and hybrids.
(Image: BYD)

"Electric is cheaper than gasoline": This is the new slogan that BYD is now using to sell its electric cars and hybrids. The new advertising message is causing traditional car managers, including those from Volkswagen in China, to break out in a cold sweat. Because it is both a statement of fact and a direct challenge to the internal combustion engine.