China New BYD strategy: "Electric cars cheaper than combustion engines"
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Not only is the electricity price for electric cars and hybrids in China cheaper than gasoline for internal combustion engines, but the selling prices of BYD's electric cars are now below those of gasoline cars.
"Electric is cheaper than gasoline": This is the new slogan that BYD is now using to sell its electric cars and hybrids. The new advertising message is causing traditional car managers, including those from Volkswagen in China, to break out in a cold sweat. Because it is both a statement of fact and a direct challenge to the internal combustion engine.
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