BMW and Qualcomm present automated driving system

Assistance Systems Jointly Developed ADAS Platform By Qualcomm And BMW

2025-09-08 By Sven Prawitz | Translated by AI 1 min Reading Time

Related Vendors

BMW and Qualcomm introduce a jointly developed system for automated driving. The supplier, however, can market the platform independently.

BMW has developed the technical platform for automated driving together with Qualcomm.(Image: BMW) — BMW has developed the technical platform for automated driving together with Qualcomm.
(Image: BMW)

Qualcomm and BMW present their jointly developed system for automated driving at IAA Mobility 2025. The system, called "Snapdragon Ride Pilot," is set to debut in the new BMW iX3 and will subsequently be offered to all manufacturers.

1,400 developers from five countries have been working on the system since 2021, according to figures provided by the supplier on the resources invested. The system combines Qualcomm's chips with a software stack jointly developed by both companies.

Scalable Platform That Learns

The scalability of the platform ranges from simple single-camera systems to multi-sensor configurations for Level-2+ functions. The system learns from global vehicle fleets via a cloud-based “data flywheel.”

The BMW iX3 serves as a demonstrator to showcase the performance of the Snapdragon platform. The vehicle uses a central computing unit with 20 times the performance of the previous generation, it is further stated. Features such as contextual lane changes and hands-free driving on highways are intended to enhance comfort.

Communication Chip for V2X

The system in the iX3 uses a unified architecture that includes a variety of high-resolution 8-megapixel and 3-megapixel cameras as well as radar sensors. These are complemented by high-definition maps and precise GNSS localization. The model also features Qualcomm's V2X-200 chipset to enable communication between the vehicle and other devices (V2X).

The licensing structure is also interesting: Although BMW acted as a co-developer, Qualcomm can independently market the platform—to OEMs and Tier-1 suppliers.

Subscribe to the newsletter now

Don't Miss out on Our Best Content

Business E-mail

Please enter a valid mailadress.

By clicking on „Subscribe to Newsletter“ I agree to the processing and use of my data according to the consent form (please expand for details) and accept the Terms of Use. For more information, please see our Privacy Policy. The consent declaration relates, among other things, to the sending of editorial newsletters by email and to data matching for marketing purposes with selected advertising partners (e.g., LinkedIn, Google, Meta)

Date: 08.12.2025

Naturally, we always handle your personal data responsibly. Any personal data we receive from you is processed in accordance with applicable data protection legislation. For detailed information please see our privacy policy.

Consent to the use of data for promotional purposes

I hereby consent to Vogel Communications Group GmbH & Co. KG, Max-Planck-Str. 7-9, 97082 Würzburg including any affiliated companies according to §§ 15 et seq. AktG (hereafter: Vogel Communications Group) using my e-mail address to send editorial newsletters. A list of all affiliated companies can be found here

Newsletter content may include all products and services of any companies mentioned above, including for example specialist journals and books, events and fairs as well as event-related products and services, print and digital media offers and services such as additional (editorial) newsletters, raffles, lead campaigns, market research both online and offline, specialist webportals and e-learning offers. In case my personal telephone number has also been collected, it may be used for offers of aforementioned products, for services of the companies mentioned above, and market research purposes.

Additionally, my consent also includes the processing of my email address and telephone number for data matching for marketing purposes with select advertising partners such as LinkedIn, Google, and Meta. For this, Vogel Communications Group may transmit said data in hashed form to the advertising partners who then use said data to determine whether I am also a member of the mentioned advertising partner portals. Vogel Communications Group uses this feature for the purposes of re-targeting (up-selling, cross-selling, and customer loyalty), generating so-called look-alike audiences for acquisition of new customers, and as basis for exclusion for on-going advertising campaigns. Further information can be found in section “data matching for marketing purposes”.

In case I access protected data on Internet portals of Vogel Communications Group including any affiliated companies according to §§ 15 et seq. AktG, I need to provide further data in order to register for the access to such content. In return for this free access to editorial content, my data may be used in accordance with this consent for the purposes stated here. This does not apply to data matching for marketing purposes.

Right of revocation

I understand that I can revoke my consent at will. My revocation does not change the lawfulness of data processing that was conducted based on my consent leading up to my revocation. One option to declare my revocation is to use the contact form found at https://contact.vogel.de. In case I no longer wish to receive certain newsletters, I have subscribed to, I can also click on the unsubscribe link included at the end of a newsletter. Further information regarding my right of revocation and the implementation of it as well as the consequences of my revocation can be found in the data protection declaration, section editorial newsletter.