Innovative robotics solutions for e-commerce logistics by Active Ants

Pick Processes Active Ants Implements AI-Based Robotics Solution From Sereact

2025-08-12 From Bernd Maienschein | Translated by AI 2 min Reading Time

Related Vendors

Active Ants Germany GmbH

Sereact GmbH

FAULHABER Drive Systems

Wuxi InfiMotion Technology Co., Ltd.

Since its founding 15 years ago, Active Ants has specialized in e-commerce logistics. To make its picking processes more efficient, the logistics service provider is now relying on innovative robotics solutions from Sereact.

AI-driven robotics solutions from Sereact ensure effective picking processes at e-fulfillment specialist Active Ants.(Image: Active Ants) — AI-driven robotics solutions from Sereact ensure effective picking processes at e-fulfillment specialist Active Ants.
(Image: Active Ants)

The logistics service provider Active Ants, specializing in e-fulfillment and headquartered in Roosendaal, Netherlands, currently works for 45 companies at its logistics center in Dorsten (Germany). It also offers value-added services such as packaging and custom-printed cartons. Active Ants' target groups include small to medium-sized online retailers from various industries, such as cosmetics, healthcare, dietary supplements, small electronics like toys and mobile phones, as well as fashion with a focus on functional clothing. In the first step, Sereact, a pioneer in the field of embodied AI for robotics, is now equipping the Dorsten site and, subsequently, all other international locations of the logistics provider in the Netherlands, Belgium, France, and England with robots.

With the wide variety of products and industries we handle at our Dorsten location, we needed an innovative solution for our picking processes to serve our customers more efficiently, quickly, and reliably in the future.

Jeroen Duijts, Managing Director at Active Ants Germany

The target groups of Active Ants include small to medium-sized online retailers from a variety of industries such as cosmetics, healthcare, dietary supplements, small electronics like toys and mobile phones, as well as fashion with a focus on the functional clothing segment.

Multi-Month Test Run Convinces

As announced by Active Ants, a multi-month test run with the AI-based robotics solutions from Sereact convinced the Dutch company: The system, with its disruptive approach, "sets new standards in the field of automation and fits perfectly with the needs and requirements of Active Ants," as Jeroen Duijts explains.

Artificial intelligence (AI) is the heart of the robotics system. Together with cameras and vision systems, it helps define the optimal movement sequences of the robotic arm.(Image: Sereact) — Artificial intelligence (AI) is the heart of the robotics system. Together with cameras and vision systems, it helps define the optimal movement sequences of the robotic arm.
(Image: Sereact)

Unlike competing systems, Sereact's AI does not rely on master data of items. Instead, by using cameras and vision systems, it perceives objects with a variety of structures and shapes and autonomously defines the optimal motion sequences through "zero-shot reasoning." As a result, the Sereact system requires less training time to recognize and process objects, thereby increasing efficiency and saving time in the picking process.

System Operates in Regular Operation

At Active Ants in Dorsten, a test run involving the logistics provider's Operational Excellence team has been successfully completed since the beginning of the year, and the system has been fully operational since July. Ralf Gulde, CEO and co-founder of Sereact, stated: "We are proud to have convinced Active Ants of the capabilities of AI-based robotics and look forward to further collaboration."

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Pick Processes Active Ants Implements AI-Based Robotics Solution From Sereact

Multi-Month Test Run Convinces

System Operates in Regular Operation

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