Skoda leaves the Chinese market

Strategy Skoda Exits the Chinese Market

2026-03-30 From Thomas Günnel Thomas Günnel | Translated by AI 1 min Reading Time

Skoda is withdrawing from China and focusing on other markets. One reason is the sharp decline in sales last year.

Skoda leaves the chinese market. (Image: Skoda) — Skoda leaves the chinese market.
(Image: Skoda)

The Czech car manufacturer Skoda is withdrawing from the Chinese market by mid-2026. This was reported by the news agency Reuters. According to the agency, the car manufacturer cites "difficulties in keeping pace with the region's rapid shift towards electric vehicles" as the reason.

China has been Skoda's largest market for years. Between 2016 and 2018, the brand delivered over 300,000 vehicles. According to the news site Car News China, China was Skoda's largest single market worldwide during this period. The dealer network comprised over 500 branches. The product range included popular sedans and SUVs, such as the Octavia, Superb and Kodiaq. Last year, however, sales slumped to just 15,000 cars.

The news site reports that the decline pushed the market share to below 0.1 percent - which resulted in a significant downsizing of sales channels. According to Car News China, many remaining dealers were integrated into SAIC Volkswagen dealerships as "shop-in-shop" concepts. However, this significantly limited the brand's independent performance.

Skoda Focuses on India and Southeast Asia

"The company will continue to sell Skoda models on the Chinese market in cooperation with a regional partner until mid-2026," Reuters quotes a statement from the company. According to the company, Skoda wants to be more active in India and Southeast Asia in the future. The company had grown there until 2025. Skoda intends to continue offering customer service for its vehicles in China.

Subscribe to the newsletter now

Don't Miss out on Our Best Content

Business E-mail

Please enter a valid mailadress.

By clicking on „Subscribe to Newsletter“ I agree to the processing and use of my data according to the consent form (please expand for details) and accept the Terms of Use. For more information, please see our Privacy Policy. The consent declaration relates, among other things, to the sending of editorial newsletters by email and to data matching for marketing purposes with selected advertising partners (e.g., LinkedIn, Google, Meta)

Date: 08.12.2025

Naturally, we always handle your personal data responsibly. Any personal data we receive from you is processed in accordance with applicable data protection legislation. For detailed information please see our privacy policy.

Consent to the use of data for promotional purposes

I hereby consent to Vogel Communications Group GmbH & Co. KG, Max-Planck-Str. 7-9, 97082 Würzburg including any affiliated companies according to §§ 15 et seq. AktG (hereafter: Vogel Communications Group) using my e-mail address to send editorial newsletters. A list of all affiliated companies can be found here

Newsletter content may include all products and services of any companies mentioned above, including for example specialist journals and books, events and fairs as well as event-related products and services, print and digital media offers and services such as additional (editorial) newsletters, raffles, lead campaigns, market research both online and offline, specialist webportals and e-learning offers. In case my personal telephone number has also been collected, it may be used for offers of aforementioned products, for services of the companies mentioned above, and market research purposes.

Additionally, my consent also includes the processing of my email address and telephone number for data matching for marketing purposes with select advertising partners such as LinkedIn, Google, and Meta. For this, Vogel Communications Group may transmit said data in hashed form to the advertising partners who then use said data to determine whether I am also a member of the mentioned advertising partner portals. Vogel Communications Group uses this feature for the purposes of re-targeting (up-selling, cross-selling, and customer loyalty), generating so-called look-alike audiences for acquisition of new customers, and as basis for exclusion for on-going advertising campaigns. Further information can be found in section “data matching for marketing purposes”.

In case I access protected data on Internet portals of Vogel Communications Group including any affiliated companies according to §§ 15 et seq. AktG, I need to provide further data in order to register for the access to such content. In return for this free access to editorial content, my data may be used in accordance with this consent for the purposes stated here. This does not apply to data matching for marketing purposes.

Right of revocation

I understand that I can revoke my consent at will. My revocation does not change the lawfulness of data processing that was conducted based on my consent leading up to my revocation. One option to declare my revocation is to use the contact form found at https://contact.vogel.de. In case I no longer wish to receive certain newsletters, I have subscribed to, I can also click on the unsubscribe link included at the end of a newsletter. Further information regarding my right of revocation and the implementation of it as well as the consequences of my revocation can be found in the data protection declaration, section editorial newsletter.