Declaration of War Samsung and Google Confront Apple with Affordable Smart Glasses

From Peter Königsreuther | Translated by AI 1 min Reading Time

Samsung and Google enter the ring with a significantly more affordable device to compete against Apple's Vision Pro smart glasses ...

With the Galaxy XR smart glasses, available for under $1,800 and powered by Google expertise, Samsung aims to make life harder for the competition from Apple ...(Image: Samsung)
With the Galaxy XR smart glasses, available for under $1,800 and powered by Google expertise, Samsung aims to make life harder for the competition from Apple ...
(Image: Samsung)

The South Korean electronics giant Samsung aims to challenge Apple by offering its new headset, the Galaxy XR, in the U.S. for $1,799, whereas Apple’s Vision Pro starts at $3,499. Google contributes with the adapted Android operating system and the integrated AI assistant Gemini in the Samsung product, as reported. The headsets can capture the environment with cameras and display it on screens in front of the users' eyes. This is combined with the overlay of digital objects, it is further explained. Additionally, users can immerse themselves in artificial worlds, like with VR headsets. Apple launched its Vision Pro back in February 2024. Now, however, a model with a more powerful chip is also being introduced. Among other reasons, due to its price, the Apple device has so far remained a niche product for enthusiasts and professionals working in fields like design or medicine. It is worth noting that even in early demonstrations of Samsung and Google’s headset, it was evident that both the operation and functions are heavily inspired by those of the Vision Pro. However, the Samsung headset features a plastic frame instead of aluminum, as is the case with Apple. It also omits features such as simulating the user’s eye region on the front of the headset in certain situations.

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