Mercedes Front Design When the Grille Becomes a Screen

Source: sp-x | Translated by AI 1 min Reading Time

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A trend in automotive design is the increased integration of lighting technology into the vehicle front. Mercedes is now taking this approach to a new level.

With the new E-SUV GLC, Mercedes is also introducing a new grille design to the market.(Image: Mercedes-Benz)
With the new E-SUV GLC, Mercedes is also introducing a new grille design to the market.
(Image: Mercedes-Benz)

With the presentation of the new GLC at the IAA in Munich at the beginning of September, Mercedes not only opens a new chapter in its electric mobility but also marks the start of a new era in the brand's grille design. The new grille incorporates classic design elements such as the wide chrome frame and the central star emblem, but reinterprets them with a clearer and more aerodynamically refined design language.

The advanced design language aims to combine tradition with the demands of modern electric mobility. A technical highlight is the integration of innovative lighting technology: customers will be able to choose between a standard version with surrounding contour lighting and an optional variant featuring 942 individually controllable light points. These enable animated light sequences, giving the vehicle a dynamic and almost lifelike front appearance.

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