Microchip acquires South Korean ADAS and digital cockpit company VSI

Vehicle networking Microchip acquires South Korean ADAS and digital cockpit company VSI

2024-04-12 Source: Press release | Translated by AI 1 min Reading Time

Related Vendors

Microchip Technology has completed the acquisition of VSI. The Seoul-based company offers asymmetric high-speed, camera, sensor, and display networking technologies and products based on the Automotive SerDes Alliance standard for in-vehicle networking.

Microchip acquires VSI, thereby adding the ASA Motion Link technology to its portfolio of Ethernet and PCIe solutions.(Image: Microchip) — Microchip acquires VSI, thereby adding the ASA Motion Link technology to its portfolio of Ethernet and PCIe solutions.
(Image: Microchip)

The market for radar, camera, and LiDAR modules for motor vehicles is expected to more than double between 2022 and 2028, reaching a turnover of 27 billion dollars. The experts at the Yole Group are convinced of this. The reason: the increasing spread of advanced driver assistance systems (ADAS), surveillance, safety, and comfort functions in the vehicle and digital cockpits with multiple screens for software-defined vehicles (SDVs). These applications require highly asymmetric raw data and video connections and higher bandwidths. Current proprietary serializer/deserializer-based solutions (SerDes) are reaching limits from both a commercial and technical perspective. In response to these developments, the Automotive SerDes Alliance (ASA) was founded in 2019, which has published the first ASA-ML specifications (ASA Motion Link) as an open standard.

ASA established as a standard

Today, the ASA has more than 145 members, including Microchip as a contributing member. With 11 automobile manufacturers such as BMW, GM, Ford, Stellantis, and Hyundai-Kia Motors, the alliance also encompasses an ecosystem ranging from automobile suppliers, semiconductor and imager companies, to test and compliance providers. ASA-ML is not only an open standard but also offers connection-level security as well as scalability and supports line speeds from 2 Gbit/s up to 16 Gbit/s. Moreover, ASA-ML will be able to support Ethernet-based architectures with the upcoming specification update.

In March 2024, BMW announced that it would switch to standardized ASA-ML in its next production runs. (se)

Subscribe to the newsletter now

Don't Miss out on Our Best Content

Business E-mail

Please enter a valid mailadress.

By clicking on „Subscribe to Newsletter“ I agree to the processing and use of my data according to the consent form (please expand for details) and accept the Terms of Use. For more information, please see our Privacy Policy. The consent declaration relates, among other things, to the sending of editorial newsletters by email and to data matching for marketing purposes with selected advertising partners (e.g., LinkedIn, Google, Meta)

Date: 08.12.2025

Naturally, we always handle your personal data responsibly. Any personal data we receive from you is processed in accordance with applicable data protection legislation. For detailed information please see our privacy policy.

Consent to the use of data for promotional purposes

I hereby consent to Vogel Communications Group GmbH & Co. KG, Max-Planck-Str. 7-9, 97082 Würzburg including any affiliated companies according to §§ 15 et seq. AktG (hereafter: Vogel Communications Group) using my e-mail address to send editorial newsletters. A list of all affiliated companies can be found here

Newsletter content may include all products and services of any companies mentioned above, including for example specialist journals and books, events and fairs as well as event-related products and services, print and digital media offers and services such as additional (editorial) newsletters, raffles, lead campaigns, market research both online and offline, specialist webportals and e-learning offers. In case my personal telephone number has also been collected, it may be used for offers of aforementioned products, for services of the companies mentioned above, and market research purposes.

Additionally, my consent also includes the processing of my email address and telephone number for data matching for marketing purposes with select advertising partners such as LinkedIn, Google, and Meta. For this, Vogel Communications Group may transmit said data in hashed form to the advertising partners who then use said data to determine whether I am also a member of the mentioned advertising partner portals. Vogel Communications Group uses this feature for the purposes of re-targeting (up-selling, cross-selling, and customer loyalty), generating so-called look-alike audiences for acquisition of new customers, and as basis for exclusion for on-going advertising campaigns. Further information can be found in section “data matching for marketing purposes”.

In case I access protected data on Internet portals of Vogel Communications Group including any affiliated companies according to §§ 15 et seq. AktG, I need to provide further data in order to register for the access to such content. In return for this free access to editorial content, my data may be used in accordance with this consent for the purposes stated here. This does not apply to data matching for marketing purposes.

Right of revocation

I understand that I can revoke my consent at will. My revocation does not change the lawfulness of data processing that was conducted based on my consent leading up to my revocation. One option to declare my revocation is to use the contact form found at https://contact.vogel.de. In case I no longer wish to receive certain newsletters, I have subscribed to, I can also click on the unsubscribe link included at the end of a newsletter. Further information regarding my right of revocation and the implementation of it as well as the consequences of my revocation can be found in the data protection declaration, section editorial newsletter.