Mercedes partners with Tencent for In-Car Gaming

Auto China 2024 Mercedes announces partnership with Tencent and Electronic Arts

2024-04-25 From Claus-Peter Köth | Translated by AI 1 min Reading Time

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Mercedes is partnering with Tencent and Electronic Arts for In-Car Gaming. The video game "Need for Speed" is expected to be available in vehicles in China by the end of the year.

Mercedes-Benz is now partnering with Tencent and Electronic Arts for In-Car Gaming.(Image: Mercedes-Benz AG) — Mercedes-Benz is now partnering with Tencent and Electronic Arts for In-Car Gaming.
(Image: Mercedes-Benz AG)

Mercedes-Benz has announced news in the field of in-car gaming at the Auto China: Together with Tencent and Electronic Arts (EA), the manufacturer wants to integrate the game "Need for Speed Mobile" into selected vehicles in China by the end of this year. According to the announcement, this is made possible by the third MBUX generation (Mercedes-Benz User Experience), which is a precursor to the Mercedes-Benz Operating System MB.OS.

Mercedes will make the video game available via an Over-the-Air (OTA) update for third-generation MBUX vehicles in China. For the full gaming experience, occupants can use their Bluetooth controller when the vehicle is stationary, according to the announcement.

"Your Mercedes-Benz is more than just a car; it's your personal arcade," said Mercedes CTO Markus Schäfer.

Background

"Need for Speed Mobile" is based on "Need for Speed" - a successful video game series. In 2024, the video game classic celebrates its 30th anniversary. More than 100 million copies of the game have been sold worldwide, and there are now more than 20 versions. Over the years, the game developers have integrated a series of internationally known racetracks and streets in fictional cities into the game.

Elektrobit is showcasing several new products at Auto China in Beijing. (Image:Electrobit)

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