"0 Series" Honda Stops E-Car Projects

From Mario Hommen/SP-X | Translated by AI 1 min Reading Time

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The Japanese manufacturer is canceling three planned electric cars. One reason for this is the now weak demand for electric cars in the USA.

Honda will not be launching the two electric cars 0 Saloon and 0 SUV presented in 2025 after all(Image: Honda)
Honda will not be launching the two electric cars 0 Saloon and 0 SUV presented in 2025 after all
(Image: Honda)

Honda is canceling three electric car models originally planned primarily for North America. The Japanese manufacturer has announced that the "0 SUV", the "0 Saloon" saloon and the Acura RSX will not go into production. At CES in early 2025, Honda presented two prototypes of the new "0 Series" and announced a global market launch for 2026.

The reason for the change of course is a reassessment of the electrification strategy in light of changing market conditions. In the USA, growth in the electric car market has recently slowed noticeably. Looser regulations for fossil fuels and changes to subsidy programs are slowing demand for battery electric vehicles. Honda therefore wants to focus its resources more on hybrid models.

At the same time, the Group is responding to the growing competitive pressure in China. The focus there is increasingly shifting to software-based functions and short development cycles, which is giving new electric car manufacturers in particular an advantage. Honda therefore wants to realign its strategy and investments in the world's largest car market accordingly.

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