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The seriousness of beer. Heineken relies on optimized demand planning from Blue Yonder

Source: Blue Yonder | Translated by AI 2 min Reading Time

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Blue Yonder GmbH & Co. KG | c/o Mindspace GmbH
Heineken Deutschland GmbH
Wuxi InfiMotion Technology Co., Ltd.

Heineken is now partnering with Blue Yonder to provide customers with an optimized experience and increased sustainability along the supply chain. More about that here.

To ensure that the internationally operating brewery Heineken can face the current challenges of the consumer goods industry well prepared, they rely on AI and ML-based demand forecasting systems from Blue Yonder...(Image: Heineken)
To ensure that the internationally operating brewery Heineken can face the current challenges of the consumer goods industry well prepared, they rely on AI and ML-based demand forecasting systems from Blue Yonder...
(Image: Heineken)

The internationally operating brewery Heineken has been working with products from Blue Yonder for several years. As a result, it has been able to generate significant added value for the company. In particular, the use of an ML-based demand forecast has improved prediction accuracy. Heineken has chosen Blue Yonder, a provider of supply chain optimizations, to move towards autonomous scenario planning and planning orchestration through AI and ML (Artificial Intelligence and Machine Learning). It is also important that the system can be seamlessly expanded to future-proof the demand planning process. This is intended to support Heineken's efforts to continuously improve supply chains. And the right supply and response planning could also have a positive impact on sustainability goals - for example, by reducing write-offs and fewer goods movements, hope the Heineken decision-makers.

Demand planning is based on Microsoft Azure.

The reason for the measures is also that consumer goods companies are currently facing challenges caused by inflation-related demand fluctuations, supply chain disruptions, changing consumer habits, and a growing demand for more sustainable products and processes, Blue Yonder notes. However, these dynamic developments would pose a major challenge for traditional forecasting methods. Blue Yonder's cognitive demand planning solution, which is based on Microsoft Azure, can overcome these hurdles with a new generation of AI-based features, they emphasize. According to Blue Yonder, these will change the way companies around the world collaborate, make forecasts, plan, and make decisions.

The following advantages arise for Heineken:

  • Better, data-driven decisions! All of the real and business data needed by Heineken is available in a single cloud. Such fully integrated planning processes enable better, faster, and more comprehensive decisions;

  • Master complexity and increase accuracy! By combining the best results from statistical forecasts and advanced ML, higher forecast accuracy with fewer bias errors is achieved;

  • Faster response times! By flexibly compressing the planning cycle, planners can respond according to the strategy at a given moment, not according to a rigid schedule;

  • Create and deploy custom and advanced solutions! Custom and enhanced ML models, workflows, personalized customer experiences, and business logic on a production scale can be created, tested, and securely deployed with minimal effort.

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