Google Cloud and Mercedes-Benz expand strategic partnership

Purposeful Mercedes-Benz and Google aim to optimize navigation systems with AI

2025-01-15 Source: Google Cloud | Translated by AI 2 min Reading Time

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Mercedes-Benz and Google Cloud have now announced that they will expand their strategic partnership. The following will now happen ...

AI in dialogue! This is the view into the cockpit of the Mercedes-Benz CLA that will be on sale this year. To enhance the navigation experience, the premium vehicle manufacturer from Stuttgart (Germany) is now cooperating with Google Cloud. Here more about it ...(Image: Mercedes-Benz) — AI in dialogue! This is the view into the cockpit of the Mercedes-Benz CLA that will be on sale this year. To enhance the navigation experience, the premium vehicle manufacturer from Stuttgart (Germany) is now cooperating with Google Cloud. Here more about it ...
(Image: Mercedes-Benz)

As part of the deepened partnership between Google Cloud and Mercedes-Benz, the MBUX Virtual Assistant is receiving new conversational functions enabled by Google Cloud's new Automotive AI Agent. The Automotive AI Agent from Google Cloud was developed with Gemini via Vertex AI and is specifically tailored to the automotive industry, it further states. It can access information from the Google Maps platform to provide users with detailed and personalized answers to questions about navigation, points of interest, and more.

Extensive information about the destination—including inquiry option

The Google Maps platform provides Mercedes-Benz owners with up-to-date and well-informed information on 250 million locations worldwide. With over 100 million map updates per day, the map data is updated almost in real-time. With the enhanced search and navigation function, you will be able to converse naturally with the MBUX Virtual Assistant in the future and receive answers to questions like, "I'm in the mood for a special dining experience, can you guide me to the nearest fine dining restaurant?" It also anticipates asking follow-up questions such as "Does the restaurant have good reviews?" or "What is the chef's specialty?" The MBUX Virtual Assistant can respond with precise, current information and display navigation details via the vehicle's interface, as the partners promise. The new function is set to be available later this year with the MBUX Virtual Assistant in the new Mercedes-Benz CLA, which will be equipped with the new MB.OS for the first time. An introduction in other models with the MBUX voice assistant is also planned.

Automobile manufacturers benefit from their own AI voice assistants

Furthermore, the Automotive AI Agent from Google Cloud enables the MBUX Virtual Assistant to engage in complex, multipart dialogues and store conversation history. This means that during the course of a drive, users can effectively continue conversations and retrieve information. The Automotive AI Agent also enables automakers to leverage the capabilities of generative AI and large language models (LLMs). This allows for the development of custom, company-specific voice assistants with advanced AI quality. The Google Cloud system was developed using Google's Gemini models, which is why there are multimodal processing capabilities through interactions in natural language.

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