To the dream car with "Function on Demand"

Individualization Your Dream Car, Now with "Function on Demand"

2024-08-01 From Henrik Bork | Translated by AI 3 min Reading Time

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In China, the concept of "Function on Demand"—the ability to book specific features in a car—is gaining popularity. Additionally, "Production on Demand" is emerging as a significant trend, reflecting the growing demand for customizable and flexible manufacturing processes.

In China, the "Functions on Demand" offerings are currently primarily focused on navigation.(Image: Intellias) — In China, the "Functions on Demand" offerings are currently primarily focused on navigation.
(Image: Intellias)

The more digital they become, the better cars can be "personalized". No navigation system? Young car buyers in China have no problem booking navigation via an app on their smartphone. This trend has finally arrived in the market this year. Experts call the ability to order certain functions online "Function on Demand", FOD. These can be activated in the car using wireless OTA technology ("Over The Air") without the need for a visit to the car dealership.

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Date: 08.12.2025

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