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SDV Elektrobit redefines cockpit development - and questions the Tier 1 model

From Sven Prawitz | Translated by AI 5 min Reading Time

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At CES, Elektrobit is presenting a ready-made cockpit system that manufacturers can freely customize. This is based on a familiar approach: software and hardware development are separated from each other.

Elektrobit is working on a new architecture for cockpit systems.(Image: Electrobit)
Elektrobit is working on a new architecture for cockpit systems.
(Image: Electrobit)

The automotive industry is burning money on cockpit development. Christoph Herzig, Head of Sales and Marketing at Elektrobit since July 2024, makes this diagnosis in an interview with "Automobil Industrie": "In some cases, consumer requirements are not taken into account at all." This applies not only to European manufacturers, but almost everywhere - even in China, where "many things are solved using brute force approaches". What Herzig means by this is: a lot of software, a lot of people, a short time, but no sustainable platforms.