Bosch and Microsoft rely on generative AI for automated driving

Artificial Intelligence Bosch and Microsoft rely on generative AI for automated driving

2024-02-28 Source: Press release | Translated by AI 4 min Reading Time

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Bosch is working on how generative artificial intelligence can be used to improve automated driving functions. Together with Microsoft, the supplier is now exploring new ways to enhance safety and comfort with generative AI. Both companies announced this at the Bosch Connected World event.

A ball rolls onto the street. Most likely, a child who isn't paying attention to the traffic will follow it. The human driver is prepared for this, the assistance or AD system is not. This is where Bosch and Microsoft want to join forces.(Image: Robert Bosch) — A ball rolls onto the street. Most likely, a child who isn't paying attention to the traffic will follow it. The human driver is prepared for this, the assistance or AD system is not. This is where Bosch and Microsoft want to join forces.
(Image: Robert Bosch)

When a ball rolls onto the street, a human driver will assume that a child may run after it without paying attention to the traffic. Current assisted and automated driving systems cannot yet do this and must learn to deal with such situations. Bosch is investigating how generative artificial intelligence (AI) can be used to improve automated driving functions. Against this backdrop, the Stuttgart-based company and Microsoft are currently exploring possibilities for collaboration and for maximizing the use of generative AI. "Bosch is working on unlocking a new dimension of AI applications in vehicles," said Dr. Stefan Hartung, Chairman of the Bosch management board, on the occasion of this year's AIoT industry meeting Bosch Connected World in Berlin. Generative AI will enable vehicles to assess situations, respond accordingly, and thus better protect road users in the future. More safety in road traffic is also the wish of 60 percent of the respondents of this year's Bosch Tech Compass, a global, representative survey of the supplier on the topics of technology and AI.

Improve safety in road traffic

Bosch and Microsoft believe that a collaboration would take the performance of automated driving functions to the next level. Hopes are pinned on generative AI, which is intended to increase comfort in the vehicle and safety for all road users. To feed the generative AI, the automotive-specific AI expertise of Bosch is likely to prove just as invaluable as the technology company's access to vehicle sensor data.

When it comes to training systems for automated driving, AI still quickly reaches its limits today. Although current driver assistance systems are already capable of recognizing people, animals, objects, and vehicles, in the near future, they will be able to determine whether a situation poses the risk of an accident. Generative AI trains systems for automated driving based on large amounts of data from which improved insights are drawn. For example, it could be determined whether an object on the road is a plastic bag or damaged vehicle parts. With this information, either direct communication with the driver can be initiated, for instance, by displaying warning messages, or appropriate driving maneuvers can be initiated, such as braking while activating the hazard lights.

Generative AI is the technology of the future

"Generative AI is an innovation booster and can change the industry, similar to the invention of the computer," is certain Dr. Tanja Rückert, Bosch Managing Director and Chief Digital Officer. This is also demonstrated by the new Bosch Tech Compass 2024: According to it, 64 percent of the respondents believe that AI is the most important technology of the future. For comparison: Just one year earlier, only 41 percent of the respondents were convinced of this.

Bosch is already using generative AI in many areas. In addition to Microsoft, the company collaborates with several partners, including AWS, Google, and Aleph Alpha. Last year, the company's corporate venture capital unit, Bosch Ventures, invested in the AI company Aleph Alpha. Furthermore, a substantial collaboration with the start-up was announced to jointly implement new use cases, for both employees and customers. Result: In North America, in collaboration with Aleph Alpha, Bosch is introducing AI-based voice recognition on behalf of a premium car manufacturer. A voice bot understands and answers roadside assistance calls using natural language processing that also captures dialects, accents, and moods. The waiting time for the driver is minimized due to the direct reception of the call. Already 40 percent of calls can be automated and resolved. For more complex inquiries, the bot passes all relevant information to a service center agent who immediately takes over the case.

Further education necessary

The use of AI in more and more areas of life also makes vocational training increasingly important: 58 percent of the respondents of the Bosch Tech Compass are convinced of this. Especially in the USA, the approval is high with 63 percent. In Germany, 54 percent agree and in China, 52 percent. The supplier is taking its employees along on this journey. In 2019, an AI training program was launched to initially train 30,000 employees in the field of artificial intelligence. So far, around 28,000 employees have completed the program. This program, as well as the Bosch AI Code, which sets ethical guidelines for dealing with artificial intelligence, has been supplemented with content on generative AI.

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Bosch Tech Compass 2024

For the representative study, in December 2023, the Society for Innovative Market Research mbH surveyed people aged 18 and over in seven countries – Brazil, China, Germany, France, Great Britain, India, and the USA – online on behalf of the Stuttgart-based company. In Germany, France, and Great Britain, at least 1,000 people were surveyed each, and in Brazil, China, India, and the USA, at least 2,000 people respectively. The samples are representative of the respective country in terms of region, gender, and age. (se)