Bosch relies on AI: News from the CES tech fair in Las Vegas

CES Software and artificial intelligence are revenue drivers at Bosch

2025-01-10 Source: dpa 2 min Reading Time

Related Vendor

tmts2026-ticec-banner-en-2000px (https://www.tmts.tw/en)

Taiwan Machine Tool & Accessory Builders' Association (TMBA)

The CES tech fair in Las Vegas is also an important stage for companies from Germany. This year, Bosch showcased a variety of solutions, all related to AI.

Without human intelligence, there is no artificial intelligence: More than 5,000 Bosch experts are responsible for over 1,500 AI patents in just five years.(Image: Bosch) — Without human intelligence, there is no artificial intelligence: More than 5,000 Bosch experts are responsible for over 1,500 AI patents in just five years.
(Image: Bosch)

The technology group and automotive supplier Bosch aims to generate a higher portion of its revenues from software and artificial intelligence applications in the future. "Software and digital solutions have become an integral part of our business," said Tanja Rückert, Managing Director of Robert Bosch GmbH, at the CES tech fair in Las Vegas.

By the beginning of the next decade, Bosch aims to achieve annual sales of 6 billion euros from software and services. In 2023, the Bosch Group had a total revenue of 91.6 billion euros (943.846.400.000 USD).

A large portion of the software solutions will include artificial intelligence, Rückert said. Bosch now employs around 5,000 AI experts. "And in the past five years, we have filed more than 1,500 AI-related patents." This makes the company number one in Europe when it comes to AI-supported patents.

At the tech fair, Bosch presented various solutions that incorporate AI. These include a smart crib designed to help monitor a baby. Sensors and cameras are used to track the baby's heart and breathing rates. The software also provides timely alerts if a stuffed animal or blanket covers the child's airways. Additionally, the crib can automatically activate a gentle rocking function of the cradle.

Another AI solution from Bosch can warn drivers of oncoming wrong-way drivers. The wrong-way driver warning system tracks vehicles as they approach a highway on-ramp or off-ramp. Using anonymized data, the system can determine whether the vehicle is moving in the permitted driving direction. The warning messages can be transmitted to the affected cars via satellite radio, such as SiriusXM.

For its e-bike system, Bosch has developed a software solution to better protect the battery—the most valuable part of an electric bicycle—against theft. With the "Battery Lock" feature, an e-bike battery is no longer usable without the appropriate digital key. While this can't prevent theft itself, it is intended to deter repeat offenses, as the thieves cannot make use of the stolen item.

Subscribe to the newsletter now

Don't Miss out on Our Best Content

Business E-mail

Please enter a valid mailadress.

By clicking on „Subscribe to Newsletter“ I agree to the processing and use of my data according to the consent form (please expand for details) and accept the Terms of Use. For more information, please see our Privacy Policy. The consent declaration relates, among other things, to the sending of editorial newsletters by email and to data matching for marketing purposes with selected advertising partners (e.g., LinkedIn, Google, Meta)

Date: 08.12.2025

Naturally, we always handle your personal data responsibly. Any personal data we receive from you is processed in accordance with applicable data protection legislation. For detailed information please see our privacy policy.

Consent to the use of data for promotional purposes

I hereby consent to Vogel Communications Group GmbH & Co. KG, Max-Planck-Str. 7-9, 97082 Würzburg including any affiliated companies according to §§ 15 et seq. AktG (hereafter: Vogel Communications Group) using my e-mail address to send editorial newsletters. A list of all affiliated companies can be found here

Newsletter content may include all products and services of any companies mentioned above, including for example specialist journals and books, events and fairs as well as event-related products and services, print and digital media offers and services such as additional (editorial) newsletters, raffles, lead campaigns, market research both online and offline, specialist webportals and e-learning offers. In case my personal telephone number has also been collected, it may be used for offers of aforementioned products, for services of the companies mentioned above, and market research purposes.

Additionally, my consent also includes the processing of my email address and telephone number for data matching for marketing purposes with select advertising partners such as LinkedIn, Google, and Meta. For this, Vogel Communications Group may transmit said data in hashed form to the advertising partners who then use said data to determine whether I am also a member of the mentioned advertising partner portals. Vogel Communications Group uses this feature for the purposes of re-targeting (up-selling, cross-selling, and customer loyalty), generating so-called look-alike audiences for acquisition of new customers, and as basis for exclusion for on-going advertising campaigns. Further information can be found in section “data matching for marketing purposes”.

In case I access protected data on Internet portals of Vogel Communications Group including any affiliated companies according to §§ 15 et seq. AktG, I need to provide further data in order to register for the access to such content. In return for this free access to editorial content, my data may be used in accordance with this consent for the purposes stated here. This does not apply to data matching for marketing purposes.

Right of revocation

I understand that I can revoke my consent at will. My revocation does not change the lawfulness of data processing that was conducted based on my consent leading up to my revocation. One option to declare my revocation is to use the contact form found at https://contact.vogel.de. In case I no longer wish to receive certain newsletters, I have subscribed to, I can also click on the unsubscribe link included at the end of a newsletter. Further information regarding my right of revocation and the implementation of it as well as the consequences of my revocation can be found in the data protection declaration, section editorial newsletter.