Amazon SageMaker
How Audi has improved its chat experience with generative AI

A guest post by Fabrizio Siciliano; Bruno Pistone; Domenico Capano; Farooq Khan; Francesco Ongaro; Matteo Lanati; Michael Pawelke; Timo Schmidt; Toaha Umar* | Translated by AI 10 min Reading Time

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Audi and Reply have developed a generative AI solution that enhances the internal search experience through an intelligent chatbot. It searches the growing knowledge database in seconds instead of hours, utilizing various Amazon Web Services.

The Audi chatbot was developed to reduce search times from hours to just a few seconds.(Image: Audi)
The Audi chatbot was developed to reduce search times from hours to just a few seconds.
(Image: Audi)

The German automaker Audi, a part of the Volkswagen Group, operates production facilities in several countries including Germany, Hungary, Belgium, Mexico, and India. With a strong emphasis on quality, design, and technical excellence, the company has established itself as a leading brand in the global luxury automotive industry, designing, developing, manufacturing, marketing, and distributing luxury vehicles.