Sereact and Rohlik Group: AI robotics for modern e-grocery fulfillment

AI Partnership Sereact and Rohlik Group Launch AI Robotics Program

2025-12-10 From Victoria Sonnenberg | Translated by AI 2 min Reading Time

Related Vendors

Sereact and the Rohlik Group are launching an AI robotics program for the e-grocery sector. With 24 robots across multiple locations, they are laying the foundation for one of the most advanced automated fulfillment networks in Europe.

Scaling instead of a pilot project: Sereact's AI-driven picking robot at the Gurkerl logistics center in Vienna is part of a DACH-wide rollout by the Rohlik Group with 24 robots in the first phase.(Image: Sereact) — Scaling instead of a pilot project: Sereact's AI-driven picking robot at the Gurkerl logistics center in Vienna is part of a DACH-wide rollout by the Rohlik Group with 24 robots in the first phase.
(Image: Sereact)

The rollout begins with the German and Austrian subsidiaries of the Rohlik Group, Knuspr and Gurkerl, in their fulfillment centers in Berlin and Vienna. Additional locations such as Frankfurt (Germany) will follow in the coming months. The AI-enabled robots are fully integrated into Rohlik's proprietary end-to-end technology platform for online grocery retail, Veloq, enabling seamless coordination between advanced robotics and complex warehouse operations. "Rohlik demonstrates how AI robotics can scale beyond pilot projects and individual locations," says Ralf Gulde, CEO of Sereact.

With 24 robots and expansion into several markets—including chilled environments—Rohlik is building one of the most advanced e-grocery fulfillment networks in the world. This collaboration sets a new standard for how technology can transform food logistics on a large scale.

Ralf Gulde, CEO from Sereact

By scaling AI robotics in both cooled and non-cooled environments, Rohlik is addressing one of the most complex challenges in food shipping: fast and accurate picking of large volumes at varying temperatures. The robots handle the precise gripping and packaging of individual products—one of the last manual steps in warehouse logistics. Integration into the Veloq platform enables the AI-driven systems to respond to orders in real time, flawlessly picking both fresh and durable products. "We developed this AI robotics program from the ground up to fundamentally transform the handling of grocery deliveries," explains Andreas Küllmer, Group Head of Automation and Expansion at the Rohlik Group.

Through the development and implementation of this initiative in multiple markets, we are not only scaling robotics technology but also laying the foundation for the future of automated logistics in the e-grocery sector.

Andreas Küllmer, Group Head of Automation and Expansion at Rohlik Group

At the Berlin location, the effects of automation are already evident. With over 125,000 orders delivered per month, the Berlin metropolitan area is now Knuspr's largest location in Germany. A single robot picks up to 600 items per hour. By the end of the year, five more picking robots are set to be installed at the logistics center in Schönefeld (Germany), allowing Knuspr to process up to 10,000 orders per day. The new automation reduces the picking error rate to a minimum. Currently, the rate of "perfect" deliveries—without delays, complaints, or replacement products—is over 90 percent.

The partnership between Sereact and the Rohlik Group positions both companies at the forefront of European e-commerce innovation. With plans for expansion to additional locations and scaling to a three-digit number of robots, a network is being created that shapes the future of automated grocery logistics. The initiative demonstrates to the industry that AI-driven robotics is not only technologically advanced but also economically scalable.

Subscribe to the newsletter now

Don't Miss out on Our Best Content

Business E-mail

Please enter a valid mailadress.

By clicking on „Subscribe to Newsletter“ I agree to the processing and use of my data according to the consent form (please expand for details) and accept the Terms of Use. For more information, please see our Privacy Policy. The consent declaration relates, among other things, to the sending of editorial newsletters by email and to data matching for marketing purposes with selected advertising partners (e.g., LinkedIn, Google, Meta)

Date: 08.12.2025

Naturally, we always handle your personal data responsibly. Any personal data we receive from you is processed in accordance with applicable data protection legislation. For detailed information please see our privacy policy.

Consent to the use of data for promotional purposes

I hereby consent to Vogel Communications Group GmbH & Co. KG, Max-Planck-Str. 7-9, 97082 Würzburg including any affiliated companies according to §§ 15 et seq. AktG (hereafter: Vogel Communications Group) using my e-mail address to send editorial newsletters. A list of all affiliated companies can be found here

Newsletter content may include all products and services of any companies mentioned above, including for example specialist journals and books, events and fairs as well as event-related products and services, print and digital media offers and services such as additional (editorial) newsletters, raffles, lead campaigns, market research both online and offline, specialist webportals and e-learning offers. In case my personal telephone number has also been collected, it may be used for offers of aforementioned products, for services of the companies mentioned above, and market research purposes.

Additionally, my consent also includes the processing of my email address and telephone number for data matching for marketing purposes with select advertising partners such as LinkedIn, Google, and Meta. For this, Vogel Communications Group may transmit said data in hashed form to the advertising partners who then use said data to determine whether I am also a member of the mentioned advertising partner portals. Vogel Communications Group uses this feature for the purposes of re-targeting (up-selling, cross-selling, and customer loyalty), generating so-called look-alike audiences for acquisition of new customers, and as basis for exclusion for on-going advertising campaigns. Further information can be found in section “data matching for marketing purposes”.

In case I access protected data on Internet portals of Vogel Communications Group including any affiliated companies according to §§ 15 et seq. AktG, I need to provide further data in order to register for the access to such content. In return for this free access to editorial content, my data may be used in accordance with this consent for the purposes stated here. This does not apply to data matching for marketing purposes.

Right of revocation

I understand that I can revoke my consent at will. My revocation does not change the lawfulness of data processing that was conducted based on my consent leading up to my revocation. One option to declare my revocation is to use the contact form found at https://contact.vogel.de. In case I no longer wish to receive certain newsletters, I have subscribed to, I can also click on the unsubscribe link included at the end of a newsletter. Further information regarding my right of revocation and the implementation of it as well as the consequences of my revocation can be found in the data protection declaration, section editorial newsletter.

AI Partnership Sereact and Rohlik Group Launch AI Robotics Program

Machine Authentication

Machine Operator Authentication - Why knowing "who" matters

Subscribe to the newsletter now

Don't Miss out on Our Best Content

Consent to the use of data for promotional purposes

Right of revocation